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The untold story of the world's most iconic sneaker.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.Read moreLess
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
The story
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Watch trailerCast & crew
David Falk
Jemele Hill
Scoop Jackson
Rick TelanderExplore the crew
- Director
- Yemi Bamiro
- Editor
- Michael Marden
- Producer
- Will Thorne