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The flavor you know. The story you don't.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.Read moreLess
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
The story
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Watch trailerCast & crew
Jesse GarciaRichard Montañez
Annie GonzalezJudy Montañez
Emilio RiveraVacho Montañez
Vanessa MartinezConcha Montañez
Dennis HaysbertClarence C. Baker
Tony ShalhoubRoger Enrico
Pepe SernaAbuelito
Bobby SotoTony Romero
Jimmy GonzalesHector Morales
Matt WalshLonny MasonCarlos S. Sanchez
Carlos S. SanchezYoung Richard
Hunter JonesLucky MontañezExplore the crew
- Screenplay
- Linda Yvette Chavez
- Original Music Composer
- Marcelo Zarvos
- Editor
- Liza D. Espinas
- Editor
- Kayla Emter
- Director of Photography
- Federico Cantini
- Screenplay
- Lewis Colick
- Director
- Eva Longoria
- Producer
- DeVon Franklin