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French pastry-making is undergoing major changes. More and more retailers are succumbing to the siren call of industrialization, without always informing their customers. This film investigates the industry's professionals and takes a look inside the factories. Bakeries and pastry shops welcome more than ten million customers every day. While the term "bakery" requires artisans to make their bread on site, there are no regulations governing the "pastry" business. This legal loophole is being exploited by a growing number of professionals who sell industrially produced products without displaying or admitting their origin. How, then, can they be distinguished from homemade products?Read moreLess
French pastry-making is undergoing major changes. More and more retailers are succumbing to the siren call of industrialization, without always informing their customers. This film investigates the industry's professionals and takes a look inside the factories. Bakeries and pastry shops welcome more than ten million customers every day. While the term "bakery" requires artisans to make their bread on site, there are no regulations governing the "pastry" business. This legal loophole is being exploited by a growing number of professionals who sell industrially produced products without displaying or admitting their origin. How, then, can they be distinguished from homemade products?
The story
French pastry-making is undergoing major changes. More and more retailers are succumbing to the siren call of industrialization, without always informing their customers. This film investigates the industry's professionals and takes a look inside the factories. Bakeries and pastry shops welcome more than ten million customers every day. While the term "bakery" requires artisans to make their bread on site, there are no regulations governing the "pastry" business. This legal loophole is being exploited by a growing number of professionals who sell industrially produced products without displaying or admitting their origin. How, then, can they be distinguished from homemade products?
Cast & crew
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Explore the crew
- Director
- Laure Delalex