Generation Like

The story

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Cast & crew

Will LymanNarrator (voice)

Douglas RushkoffSelf

Fred DurstSelf (archive footage)

Tyler OakleySelf

Bonin Bough

Bonin BoughSelf

Stephen ColbertSelf (archive footage)

Charles Duhigg

Charles DuhiggSelf

Oli WhiteSelf

Louise Pentland

Louise PentlandSelf (archive footage)

Hannah HartSelf (archive footage)

Shane DawsonSelf (archive footage)

Liam Horne

Liam HorneSelf