It Happens Every Thursday

The story

New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads.

Cast & crew

Loretta YoungJane MacAvoy

John ForsytheBob MacAvoy

Frank McHughFred Hawley

Edgar BuchananJake

Gregg PalmerChet Dunne

Harvey GrantSteve MacAvoy

Jane DarwellMrs. Spatch

Willard WatermanMyron Trout

Jimmy ConlinMatthew

Regis ToomeyMayor Hull

Gladys GeorgeMrs. Holmes

Kathryn CardMrs. Dow