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Muntadas writes: "This tape is in effect a readymade. It was produced by the Pepsi Cola Co. for its own use. It was accidentally substituted for a tape of mine in 1974. The mistake in the transfer was a communications mishap which involved a series of people and corporations. Because of the type of material involved — which directly affects our lives — because the tape itself proposes many questions and is open to more than one interpretation, and it was to me an unusual use of video, I decided to recycle this tape through public showings."Read moreLess
Muntadas writes: "This tape is in effect a readymade. It was produced by the Pepsi Cola Co. for its own use. It was accidentally substituted for a tape of mine in 1974. The mistake in the transfer was a communications mishap which involved a series of people and corporations. Because of the type of material involved — which directly affects our lives — because the tape itself proposes many questions and is open to more than one interpretation, and it was to me an unusual use of video, I decided to recycle this tape through public showings."
The story
Muntadas writes: "This tape is in effect a readymade. It was produced by the Pepsi Cola Co. for its own use. It was accidentally substituted for a tape of mine in 1974. The mistake in the transfer was a communications mishap which involved a series of people and corporations. Because of the type of material involved — which directly affects our lives — because the tape itself proposes many questions and is open to more than one interpretation, and it was to me an unusual use of video, I decided to recycle this tape through public showings."
Cast & crew
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- Director
- Antoni Muntadas