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With so much prestige and value attached to English in Hong Kong, it’s little surprise parents go to extraordinary lengths to give the best language education for their children. In comes the perfect solution: a learning kit that promises a head start in life, a two-in-one answer to a growing kid and a frustrated stay-at-home mom. Its only downside is the price tag – a hefty HK$53,000! Will our couple succumb to pressure sales tactics – by turns forceful, subliminal and persuasive – ignore their better judgment and rise to the bait?Read moreLess
With so much prestige and value attached to English in Hong Kong, it’s little surprise parents go to extraordinary lengths to give the best language education for their children. In comes the perfect solution: a learning kit that promises a head start in life, a two-in-one answer to a growing kid and a frustrated stay-at-home mom. Its only downside is the price tag – a hefty HK$53,000! Will our couple succumb to pressure sales tactics – by turns forceful, subliminal and persuasive – ignore their better judgment and rise to the bait?
The story
With so much prestige and value attached to English in Hong Kong, it’s little surprise parents go to extraordinary lengths to give the best language education for their children. In comes the perfect solution: a learning kit that promises a head start in life, a two-in-one answer to a growing kid and a frustrated stay-at-home mom. Its only downside is the price tag – a hefty HK$53,000! Will our couple succumb to pressure sales tactics – by turns forceful, subliminal and persuasive – ignore their better judgment and rise to the bait?
Watch trailerCast & crew
Explore the crew
- Director
- Lau Wing-Tai
- Writer
- Lau Wing-Tai
- Director of Photography
- Kenneth Lai
- Producer
- Paul Sze
- Editor
- Lau Ki Chat