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How I do it poster

How I do it

Film2025

Directed by Tomás Martinese, Franco Insaurralde Zanni

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In Argentina, football is not a choice: it is inherited.

The documentary explores how in Argentina, football passion is inherited as an almost sacred legacy. The conflict arises when this transmission doesn't always align with individual desires: between shared passion and one's own voice in the face of a dilemma. Choosing a football team isn't an individual decision, but rather a process of family socialization where loyalty to the club is passed down from parents to children as part of the family's identity and traditions. The club isn't automatically inherited like a surname: it's negotiated, contested, and sometimes betrayed. In this tension (between tradition, choice, and rebellion), the identity of the fans is at stake.Read moreLess

The documentary explores how in Argentina, football passion is inherited as an almost sacred legacy. The conflict arises when this transmission doesn't always align with individual desires: between shared passion and one's own voice in the face of a dilemma. Choosing a football team isn't an individual decision, but rather a process of family socialization where loyalty to the club is passed down from parents to children as part of the family's identity and traditions. The club isn't automatically inherited like a surname: it's negotiated, contested, and sometimes betrayed. In this tension (between tradition, choice, and rebellion), the identity of the fans is at stake.

The story

The documentary explores how in Argentina, football passion is inherited as an almost sacred legacy. The conflict arises when this transmission doesn't always align with individual desires: between shared passion and one's own voice in the face of a dilemma. Choosing a football team isn't an individual decision, but rather a process of family socialization where loyalty to the club is passed down from parents to children as part of the family's identity and traditions. The club isn't automatically inherited like a surname: it's negotiated, contested, and sometimes betrayed. In this tension (between tradition, choice, and rebellion), the identity of the fans is at stake.

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Cast & crew

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Director of Photography
Marina Yael Shlez