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Which Side Do You Look At Me From poster

Which Side Do You Look At Me From

Film201415 min

Directed by Ana Carolina de Azevedo, Elena Sassi

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We are surrounded by commercial images. Everywhere we look, everything we touch is already marked with economic value. And as we construct our identities from the images and impressions we encounter every day, our selves become increasingly commercialized. We are being sucked into the economic realm. We become our own propaganda. Things become even more complicated if our identity is gay, an identity that constantly needs to reorganize its relationship with the dominant hetero culture and constantly seeks a center to form a comforting subculture. But what if this subculture, this "gay self," is also being commercialized? An experimental film about gay iconography in a commodified age.Read moreLess

We are surrounded by commercial images. Everywhere we look, everything we touch is already marked with economic value. And as we construct our identities from the images and impressions we encounter every day, our selves become increasingly commercialized. We are being sucked into the economic realm. We become our own propaganda. Things become even more complicated if our identity is gay, an identity that constantly needs to reorganize its relationship with the dominant hetero culture and constantly seeks a center to form a comforting subculture. But what if this subculture, this "gay self," is also being commercialized? An experimental film about gay iconography in a commodified age.

The story

We are surrounded by commercial images. Everywhere we look, everything we touch is already marked with economic value. And as we construct our identities from the images and impressions we encounter every day, our selves become increasingly commercialized. We are being sucked into the economic realm. We become our own propaganda. Things become even more complicated if our identity is gay, an identity that constantly needs to reorganize its relationship with the dominant hetero culture and constantly seeks a center to form a comforting subculture. But what if this subculture, this "gay self," is also being commercialized? An experimental film about gay iconography in a commodified age.

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Director
Elena Sassi